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LORI MARTIN
Group Creative Director/Writer
Brand, Social & Content

Santa Cruz Lifeguards
When Hyundai hooked up the local lifeguards in Santa Cruz with the all-new Hyundai Santa Cruz truck, it was just in time to jump on the Wes Anderson vibes that were trending on TikTok. Our team quickly hopped on this trend, nailed the aesthetic and got some awesome content that elevated the Santa Cruz.
5MM Views
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