Genesis GV70 Artist Series

As part of our "Want Wins" social campaign to launch the Genesis GV70 SUV, we wanted to bring thumb-stopping content that would evoke the very essence and richness of what it means to give in to all your wants. To do this, we partnered with innovative digital artists for a one-of-a-kind art collection.

Inspired by the GV70’s heart-pounding performance and indulgent styling, each piece is made to spark desire. Fans are invited to explore the gallery and imagine all the pleasures of driving a GV70.

We took the campaign further by creating a lofi beats YouTube video, bringing even more eyes--and ears--to our message.