NFT Trade-in

During the height of the NFT craze in the early 2020s, Hyundai gave away free NFTs of their new Santa Cruz truck. And just like every NFT during that craze, it was worth exactly $0.

Fast forward a few years and we fixed that. We proposed a once-in-a-web3 offer to let holders trade in their NFT for a real life Santa Cruz. Our approach: create a social-first video that aped NFT bros style, and touted our offer. We then partnered with several creators to help boost visibility and reach.

Finally, a company that trend-hopped actually made good and gave their NFT real value. And the stunt paid off. Hyundai received a ton of buzz and crushed its goals for views, engagement and reach.