NFT Trade-in

In 2021, Hyundai gave away free NFTs of their new Santa Cruz truck. And just like every NFT during that craze, it was worth exactly $0.

So in 2024, we fixed that. We proposed a once-in-a-web3 offer to let holders trade in their NFT for a real life Santa Cruz. Our approach: create a social-first video that aped NFT bros style, and touted our offer. We then partnered with several creators to help boost visibility and reach.

Finally, a company that trend-hopped actually made good and gave their NFT real value. And the stunt paid off. Hyundai received a ton of buzz and crushed its goals for views, engagement and reach.