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LORI MARTIN
Creative Director, Copywriter

Range Anxiety
Going EV is hard for people, especially because of the debilitating range anxiety. But in this video, Hyundai shows the liberation that comes with a Plug-in Hybrid, with very few side effects.
To be honest, the legal was my favorite part.
IAC Outstanding Online Video
Bronze ADDY - Elements of Advertising, Copywriting
Bronze ADDY - Internet Commercial, Single
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