Smaht Park

Hyundai went full Boston for Super Bowl in 2020. To tout the wicked awesome "smart park" feature, the brand campaign leaned in with some Boston legends for a hilarious and memorable spot. But we didn't stop there. Our social team ate it up and left no crumbs, launching Hyundai on TikTok in the platforms FIRST EVER US-BASED OEM campaign with the legendary Rachel Dratch, as well as created a companion online film to tease and support the overall campaign.

When it came to the big day, we didn't hold back with our real-time efforts. We launched The Quartertime Show, 4 semi-live segments starring two Boston comedians. They performed live in our war room set, responded to fans on Hyundai channels, and helped us earn some major buzz and even a Twitter award.