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LORI MARTIN
Group Creative Director/Writer
Brand, Social & Content

Teen Driving
Apparently teenagers in 2024 don’t want to get their driver’s licenses. Which is kinda a problem for a car maker. So we worked with Julie Bowen, the ultimate mom, and her three teens to have a little fun behind the wheel, and see if we could flip a few minds with the impressive safety and confidence-inducing technology in the new Hyundai Tucson.
+429% Engagement
+653% Views
61MM Impressions
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