Your Dad's Gone Electric Social

To launch the Hyundai IONIQ EV, we wanted to show people that EVs are way more mainstream than you think. In fact, even your DAD drives an EV.

This campaign tapped Kevin Bacon and his real daughter Sosie for a hilarious suite of content.

For social, we didn't want to miss one single chance to get these two in some authentic, born for TikTok content. We shot 6 unique pieces--all on iPhone--on set, nailing it between TV setups thanks to the flexibility and support of directors Speck and Gordon.

This content far outperformed the spots when they ran them in paid channels, proving that you gotta tailor social content for a social audience.